Picture Shop, Streamland Media’s picture division, has partnered with Panasonic on a new campaign highlighting the craft of the colourist and the visual impact it has on storytelling. Picture Shop Senior Colourist Alex Gascoigne is featured in several short films which explore the collaboration, sharing insights on his creative process as well as a breakdown of scenes he graded for the award-winning Netflix series Black Mirror.
Gascoigne, based in Picture Shop’s London facility, has 15 years of experience colour grading having worked across features, tv and documentary projects. His background in fine art and photography influences his choices on the screen. Gascoigne’s credits include Chernobyl, Holding, Why Didn’t They Ask Evans?, Eleven Days in May, A Boy Called Christmas, The Mauritanian and The Two Popes, among many others.
“We need to be able to have a monitor for the clients that gives the closest possible representation of what we’ve all been looking at in the suite. The Panasonic OLED is absolutely the best client monitor that we can show to the client because it’s got the most accurate colors. The contrast and black levels are amazing. The gradations of colors, the subtlety of the way it handles skin tones, or skies, or very dark scenes is really the best we’ve seen. It really gives the client confidence that what the audience is going to be seeing at home is exactly as they intended when they were looking in the grade suite.”
– Senior Colourist Alex Gascoigne
“Picture Shop is proud to partner with Panasonic. Their OLED TVs are part of the creative workflow that helps audiences enjoy entertainment in their homes that looks precisely as the filmmakers envisioned.”
– Picture Shop Chief Sales Officer Robert Glass
“Working with Picture Shop and with Alex has been extremely valuable for us. Not only did we get invaluable first-hand feedback from a talented artist, but we also made sure that our customers are seeing on their TV screens is exactly as the filmmaker intended. This is what we call ‘true to the filmmakers’ vision’.”
– Paul Darch, director Europe, Panasonic